{"id":2333,"date":"2018-01-19T17:05:04","date_gmt":"2018-01-19T17:05:04","guid":{"rendered":"https:\/\/blog.canspace.ca\/?p=2333"},"modified":"2020-01-16T14:59:07","modified_gmt":"2020-01-16T19:59:07","slug":"5-social-media-mistakes","status":"publish","type":"post","link":"https:\/\/www.canspace.ca\/blog\/marketing\/5-social-media-mistakes\/","title":{"rendered":"5 Mistakes You Might be Making on Social Media"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Regardless of the industry\/niche, social media mistakes usually emerge from one core desire: to reach as many potential customers as possible, and do so quickly. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Here are some of the factors that could prevent you from reaching your marketing potential:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Information overwhelm <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your competition, and the strength of their social media presence<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A chronic lack of time, which often results in unproductive multitasking<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Luckily, we gladly go in depth here at CanSpace so you don\u2019t have to, and we hope you\u2019ll have many \u201cAHA!\u201d moments with these hand-picked insights! Surely, you\u2019ll gain a better perspective on your social media efforts and social media mistakes you might be making. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">After reading, go ahead and fine-tune your social media strategy. Even slight changes can help you reach the traffic (and profit) your business deserves!<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">5 Mistakes You Might be Making on Social Media<\/span><\/h1>\n<h2><span style=\"font-weight: 400;\">1. Posting just for the sake of posting<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to be successful on any social media network, your business has to be visible. And as the number of social media users rises each day, such tasks comes close to impossible. Hungry for traffic and in desperate need of leads, businesses turn to spam-like posting.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Now, an aggressive posting schedule might seem like a logical solution, but keep in mind that it could harm your marketing efforts. Only if each and every post of yours bring value to its readers then is posting throughout the day fine. However you\u2019ll likely agree that such a scenario is highly unlikely to happen.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Therefore, let\u2019s see which actions should be avoided on any social site:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overburdening posts with promotion and sales links (once in a while is recommended, but not all the time)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you\u2019re using a social media scheduling tool, such as <\/span><a href=\"https:\/\/buffer.com\/\"><span style=\"font-weight: 400;\">Buffer<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/hootsuite.com\/\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">, avoid posting a lot of content, and then forgetting to engage with your audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posting irrelevant content, meaning, not relevant to your business\/offer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To sum this up &#8211; before hitting the \u201cPublish\u201d or \u201cSchedule\u201d button, ask yourself:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is this content relevant, interesting, and useful to my audience?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Am I approaching my fans in a purely promotional, or engaging way? (Note: social media is all about interaction and communication!)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How often is too often? (Tip: see how often your most successful competitors are posting, or even better &#8211; learn the specifics of <\/span><a href=\"https:\/\/coschedule.com\/blog\/how-often-to-post-on-social-media\/\"><span style=\"font-weight: 400;\">posting rhythm for different social media networks<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Takeaway: <\/span><b>avoid posting solely for the sake of posting something. Don\u2019t forget that you\u2019re approaching real humans, not machines<\/b><span style=\"font-weight: 400;\">. And people will value the effort you\u2019re making.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Having a weak strategy or no strategy at all<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Would you head on a long trip without a map? Or start building a house without a plan?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same applies to any marketing campaign &#8211; it easily fails without a clear strategy. Without a plan, you might spread yourself too thin, and miss on quality traffic. Here\u2019s how you can set your social media strategy for success:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before you even get started with social media, make sure that your business\u2019s offer is clear and appealing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure you are available to answer your audience\u2019s questions, especially if you\u2019re just starting out with social media marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Think about what you want to achieve with social media (be as specific as you can). Some of the possible goals are:<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gaining more followers &#8211; raising the awareness about your brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Getting new sales leads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Raising your brand\u2019s authority in the industry, etc.<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once your main goal is set, move on to defining your target audience (also, be as specific as you can)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lastly, see how much time you&#8217;re able to invest, and who will be working in your social media endeavours.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">These are the basic steps, in the order of appearance:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Validate your offer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be available to answer questions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set clear goals for social media campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Define your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organize your time and team efficiency<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Congrats on setting a clear social media plan! The more measurable your goals are, the better your results will be. And while holding on to a single general strategy, don\u2019t hesitate to find one social media network that works the best for you. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Takeaway: <\/span><b>A social media effort without a solid strategy is destined to fail.<\/b><span style=\"font-weight: 400;\"> Plan ahead, do not waste precious time and resources on aimless activities.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Ignoring the negative feedback<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This social media mistake is so widespread that we believe you see it every day. Perhaps you\u2019ve done this yourself. Don\u2019t worry though, you can fix it rather easily!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Since the topic of social media communication can fill dozens of books, we\u2019ll simply highlight the problem, and offer some solutions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">How do most companies deal with negative comments? <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">They either:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ignore them completely, or <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">they apologize right away, even if it\u2019s not their fault.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Both approaches are wrong!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Instead of hiding in the dark or avoiding conflict, companies should embrace negative situations as a chance to openly communicate and improve. <\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">What most customers expect is premium service and support. Let them know that you\u2019ve taken their comment seriously, and are willing to improve. Alright, but what about mean comments, which simply criticize the company?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The best approach to mean comments is: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage immediately<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stay calm<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not delete the negative comment, and <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always, <\/span><b><i>always<\/i><\/b><span style=\"font-weight: 400;\"> answer politely<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Use an opportunity to connect with your happy and loyal fans, and to keep a positive approach. Additionally, create a policy that will address social media in particular &#8211; what kind of a language is not acceptable, what kind of behaviour will not be tolerated, and similar.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Takeaway: <\/span><b>Always respond to positive, but especially to negative comments.<\/b><span style=\"font-weight: 400;\"> Honest engagement will improve your customer service, bring you closer to people, and boost your authority.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Posting on too many networks<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve already briefly touched upon this problem, but such a common social media mistake deserves its own section.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Probably out of fear they\u2019ll miss out on a portion of traffic, companies tend to spread themselves too thin. The entire wide world of social media definitely seems tempting, but for business purposes: <\/span><b>staying focused is crucial.<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Having brand accounts on too many social media sites results in:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your fans not knowing where to find you, and which channel to follow<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A waste of resources and time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Difficulty to provide premium engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Confusion when the time comes for analytics<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Takeaway: <\/span><b>Unless you\u2019re a large corporation with entire teams dedicated to social media marketing &#8211; stick to one or two networks. <\/b><span style=\"font-weight: 400;\">Limit your efforts, and watch the response from your audience improve with time.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Trying to speak to everyone<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a final cherry on top, the most common mistake in social media marketing.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Remember when we mentioned how important it is to clearly define your target audience? On social media networks, speaking to the wrong audience might sink the entire strategy.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">No amount of value-filled content can fill that gap! Here\u2019s how to fail-proof your social media plans, and make sure you\u2019re not heading in the wrong direction:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify who your target audience is &#8211; do your best to visualize your perfect customer\/client<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a persona &#8211; go into details, and set your target fan\u2019s age, gender, occupation, interests, purchasing habits, favorite social networks, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Align the persona with your existing customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start with <\/span><b><i>only<\/i><\/b> <b><i>one <\/i><\/b><span style=\"font-weight: 400;\">persona, and create new ones as your social media presence develops (note: most brands do just fine with a single buyer persona).<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We hope you enjoyed this quick, yet informative overview! As you learned, the most common social media mistakes are: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simple, but they carry serious consequences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy and simple to fix!<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Without further ado, use this gained knowledge to begin building your social media empire. But remember, each channel must lead to a solid website. So, make sure <\/span><a href=\"https:\/\/www.canspace.ca\/clients\/cart.php?a=add&amp;domain=register\"><span style=\"font-weight: 400;\">your domain properly reflects the greatness of your business<\/span><\/a><span style=\"font-weight: 400;\">, and that <\/span><a href=\"https:\/\/www.canspace.ca\/web-hosting.html\"><span style=\"font-weight: 400;\">your hosting service is reliable<\/span><\/a><span style=\"font-weight: 400;\">. Yet another mistake most businesses make, but you don\u2019t have to!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regardless of the industry\/niche, social media mistakes usually emerge from one core desire: to reach as many potential customers as possible, and do so quickly. Here are some of the factors that could prevent you from reaching your marketing potential: Information overwhelm Your competition, and the strength of their social media presence A chronic lack [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"client_name":"","client_title":"","client_company_name":"","client_url":"","client_quote":"","footnotes":""},"categories":[71],"tags":[82,84],"class_list":["post-2333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Mistakes You Might be Making on Social Media | CanSpace Solutions<\/title>\n<meta name=\"description\" content=\"Regardless of the industry\/niche, social media mistakes usually emerge from one core desire: to reach as many potential customers as possible, and do so quickly. 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