{"id":2584,"date":"2019-01-10T05:02:41","date_gmt":"2019-01-10T05:02:41","guid":{"rendered":"https:\/\/www.canspace.ca\/blog\/?p=2584"},"modified":"2020-01-15T22:39:52","modified_gmt":"2020-01-16T03:39:52","slug":"site-loading-speed-why-it-matters-and-how-to-speed-up-your-site","status":"publish","type":"post","link":"https:\/\/www.canspace.ca\/blog\/website-development\/site-loading-speed-why-it-matters-and-how-to-speed-up-your-site\/","title":{"rendered":"Site Loading Speed: Why It Matters and How to Speed Up Your Site"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">We all know that a website that loads promptly is a joy to use. But how important is site speed, really? <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Here are some stats from\u00a0<\/span><a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">Neil Patel\u2019s site<\/span><\/a><span style=\"font-weight: 300;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">47% of consumers expect a web page to load in 2 seconds or less.<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">40% of people abandon a website that takes more than 3 seconds to load. <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">A 1 second delay in page response can result in a 7% reduction in conversions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">With stats like these, it\u2019s easy to see why so many website owners are concerned about making their site load as quickly as possible.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">There\u2019s also the matter of the rise in popularity of mobile devices. As you\u2019ve probably heard by now, mobile web traffic is rapidly overtaking that coming from desktops (2018 was actually the year<\/span><a href=\"https:\/\/www.stonetemple.com\/mobile-vs-desktop-usage-study\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 300;\">mobile took the lead<\/span><\/a><span style=\"font-weight: 300;\">). As any mobile user knows, your internet connection can very quite a bit based on where you\u2019re located. That\u2019s why lightweight sites for mobile in particular are very important if you want to keep visitor engagement high.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The speed to aim for? Well,<\/span><a href=\"https:\/\/www.nytimes.com\/2012\/03\/01\/technology\/impatient-web-users-flee-slow-loading-sites.html?pagewanted=all\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 300;\">Google found<\/span><\/a><span style=\"font-weight: 300;\"> that anything slower than 400 milliseconds (the speed of a blink) can cause users to search less. Very few sites can match that speed, so it\u2019s best to adopt an \u201cas fast as we can reasonably make it\u201d philosophy when it comes to your site.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">You want your site to be as functional as you need, but with a minimum amount of extra stuff running in the background to slow things down. As far speed goes, WordPress is not the fastest platform on the market, but it <\/span><i><span style=\"font-weight: 300;\">is<\/span><\/i><span style=\"font-weight: 300;\"> fast enough for most purposes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2589\" src=\"https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2019\/01\/Canspace-12-download-speeds-inline-image-1024x512.png\" alt=\"\" width=\"770\" height=\"385\" srcset=\"https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2019\/01\/Canspace-12-download-speeds-inline-image.png 1024w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2019\/01\/Canspace-12-download-speeds-inline-image-300x150.png 300w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2019\/01\/Canspace-12-download-speeds-inline-image-768x384.png 768w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2019\/01\/Canspace-12-download-speeds-inline-image-740x370.png 740w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3><b>Keep Assets Lightweight<\/b><\/h3>\n<p><span style=\"font-weight: 300;\">You may be tempted to use an extra HD version of a photo because you think it will look great, but you\u2019ll get limited results because screens can only display so much definition. You might be surprised to find out that for full page images,<\/span><a href=\"https:\/\/om4.com.au\/client\/preparing-image-files-before-uploading-with-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 300;\">80kb &#8211; 100kb should be plenty<\/span><\/a><span style=\"font-weight: 300;\">, and for the typical blog post image 20-30kb should look fine. That\u2019s much smaller than the typical website owner would use, so this is a great way to increase site speed with a minor modification of behavior.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">If you\u2019ve been doing it wrong all along and older pages on your site are still getting significant traffic, you may want to go back, save down those images to a smaller size, and re-upload them.<\/span><\/p>\n<h3><b>Adopt Asynchronous Loading<\/b><\/h3>\n<p><span style=\"font-weight: 300;\">Scripts on your site like CSS and JavaScript can be loaded in two different ways: Synchronously (one at a time) or Asynchronously (simultaneously). For obvious reasons, loading files asynchronously can help your pages load faster. As your browser loads a page, it doesn\u2019t have to wait until CSS or JavaScript is fully loaded before moving on the the next file down the page. With asynchronous loading, smaller files lower down on the page can be loaded at the same time as a larger CSS or JavaScript file.<\/span><\/p>\n<h3><b>Enable Browser Caching<\/b><\/h3>\n<p><span style=\"font-weight: 300;\">A certain percentage of visitors to your site are repeat visitors. For these folks, storing certain parts of your website in their cache can seriously improve load speed on subsequent visits. The best part is that this is very easy to do. <\/span><span style=\"font-weight: 300;\">If you run a WordPress site, you can use a plugin like <\/span><a href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">W3 Total Cache<\/span><\/a><span style=\"font-weight: 300;\"> to easily enable caching.<\/span><\/p>\n<h3><b>Choosing the Right Hosting Option<\/b><\/h3>\n<p><span style=\"font-weight: 300;\">At CanSpace Solutions, we offer <\/span><a href=\"https:\/\/www.canspace.ca\/web-hosting.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">three different hosting levels<\/span><\/a><span style=\"font-weight: 300;\">: shared, Virtual Private Server, and dedicated. We believe that each of these options is entitled to fast loading speeds. However, if you\u2019re running a resource-intensive site and need a boost in performance, you may want to go up a level in your hosting package to ensure you have adequate resources for your needs. <\/span><\/p>\n<h3><b>How CanSpace Can Help<\/b><\/h3>\n<p><span style=\"font-weight: 300;\">At CanSpace, our servers are actively monitored and compartmentalized using CloudLinux. That means we\u2019re continuously optimizing our clients sites for speed, and we take care to make sure that none of our servers are ever overloaded.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Whether you\u2019re running a site on our servers, or you\u2019re thinking about moving your site to CanSpace, <\/span><a href=\"https:\/\/www.canspace.ca\/contact.html\"><span style=\"font-weight: 300;\">reach out to us<\/span><\/a><span style=\"font-weight: 300;\"> for some advice on how you can speed up your site\u2019s loading speed and create a better user experience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know that a website that loads promptly is a joy to use. But how important is site speed, really? Here are some stats from\u00a0Neil Patel\u2019s site: 47% of consumers expect a web page to load in 2 seconds or less. 40% of people abandon a website that takes more than 3 seconds to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"client_name":"","client_title":"","client_company_name":"","client_url":"","client_quote":"","footnotes":""},"categories":[135,137],"tags":[],"class_list":["post-2584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hosting-servers","category-website-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Site Loading Speed: Why It Matters and How to Speed Up Your Site - Canada&#039;s Leading Web Hosting and Domain Name Provider<\/title>\n<meta name=\"description\" content=\"It\u2019s been proven that site loading speed is crucial for user engagement. 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