{"id":3307,"date":"2020-07-16T01:00:00","date_gmt":"2020-07-16T05:00:00","guid":{"rendered":"https:\/\/www.canspace.ca\/blog\/?p=3307"},"modified":"2020-07-14T17:28:03","modified_gmt":"2020-07-14T21:28:03","slug":"moving-your-business-online-during-a-pandemic","status":"publish","type":"post","link":"https:\/\/www.canspace.ca\/blog\/ecommerce\/moving-your-business-online-during-a-pandemic\/","title":{"rendered":"Moving your Business Online During a Pandemic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The COVID-19 pandemic has permanently changed the landscape businesses operate in. In Canada, untold numbers of businesses suffered and are still feeling the impacts of people staying home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As all this has happened, many brick and mortar stores have figured out that they need to step up their online presence to diversify their customer base and find other sources of revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re just now thinking about getting your operation online, here are some things to consider:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You\u2019ll have to revamp your site<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many brick and mortar stores have sites that don\u2019t have any real functionality and mainly provide information like the business\u2019s address. Now that you\u2019ll need your website to stand as a replacement for your physical location, you\u2019ll need your site to be both more functional and more appealing in general.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You\u2019ll have to learn how to do e-Commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The main reason to beef up your site in general is that you\u2019ll want to be able to sell things online. Once you can sell things online, you\u2019re no longer limited to people who can get to your physical location, and you can sell to all of Canada and even internationally. But this comes with the price of extra complexity. Thankfully for you, it\u2019s never been simpler to use a plugin like <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/woocommerce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce<\/a> or <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.shopify.com\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> to create a web store, complete with inventory organization, search, and checkout functionality.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2020\/07\/canspace-solutions-moving-your-business-online-during-a-pandemic-84.png\" alt=\"\" class=\"wp-image-3309\" srcset=\"https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2020\/07\/canspace-solutions-moving-your-business-online-during-a-pandemic-84.png 1024w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2020\/07\/canspace-solutions-moving-your-business-online-during-a-pandemic-84-300x150.png 300w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2020\/07\/canspace-solutions-moving-your-business-online-during-a-pandemic-84-768x384.png 768w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2020\/07\/canspace-solutions-moving-your-business-online-during-a-pandemic-84-740x370.png 740w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">You\u2019ll need to update your marketing plans<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You may currently do some marketing for your business, but as you\u2019re trying to have an increased online presence, you\u2019ll have to update your strategy to include things like <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.canspace.ca\/blog\/seo\/no-clue-about-search-engine-optimization-how-the-yoast-seo-plugin-can-help\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization<\/a>, social media advertising, and just <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.canspace.ca\/blog\/website-development\/why-isnt-your-blog-growing-3-strategies-for-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">generally growing your online presence<\/a>. Lucky for you, there are countless great resources available on the web to learn these skills.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You\u2019ll have to commit staff time and resources to your new site<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a fact: if you have a more robust site with ecommerce and hope to get a lot of visitors, you\u2019ll have to dedicate adequate resources to it. This may be especially painful as you get started, because you won\u2019t have an online customer base to justify your investment. However, it\u2019s important to stay the course, because if you do a good job at all the above, you have a great chance at expanding your customer base exponentially.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to get started? Check out the <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.canspace.ca\/web-hosting.html\" target=\"_blank\" rel=\"noreferrer noopener\">hosting plans on our site<\/a> to decide which one may be right for your new and\/or improved site!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The COVID-19 pandemic has permanently changed the landscape businesses operate in. In Canada, untold numbers of businesses suffered and are still feeling the impacts of people staying home. As all this has happened, many brick and mortar stores have figured out that they need to step up their online presence to diversify their customer base [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"client_name":"","client_title":"","client_company_name":"","client_url":"","client_quote":"","footnotes":""},"categories":[70],"tags":[],"class_list":["post-3307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moving your Business Online During a Pandemic - Canada&#039;s Leading Web Hosting and Domain Name Provider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canspace.ca\/blog\/ecommerce\/moving-your-business-online-during-a-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moving your Business Online During a Pandemic - Canada&#039;s Leading Web Hosting and Domain Name Provider\" \/>\n<meta property=\"og:description\" content=\"The COVID-19 pandemic has permanently changed the landscape businesses operate in. 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