{"id":358,"date":"2017-03-03T18:05:28","date_gmt":"2017-03-03T18:05:28","guid":{"rendered":"http:\/\/blog.canspace.ca\/?p=358"},"modified":"2020-01-16T14:55:41","modified_gmt":"2020-01-16T19:55:41","slug":"advertising-on-instagram","status":"publish","type":"post","link":"https:\/\/www.canspace.ca\/blog\/marketing\/advertising-on-instagram\/","title":{"rendered":"Small Business Tips: Paid Advertising on Instagram"},"content":{"rendered":"<p>Ever wondered how you can start advertising your business using Instagram ads?<\/p>\n<p><span style=\"font-weight: 400;\">The good news is, if you\u2019ve ever done Facebook ads before, then you know the platform. It should be easy for you to pick up and get started with Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you haven\u2019t done any ads before, that\u2019s okay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram ads offer all of the same <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/633474486707199?helpref=faq_content\"><span style=\"font-weight: 400;\">targeting options as FB<\/span><\/a><span style=\"font-weight: 400;\">. Let\u2019s go over those now.<\/span><\/p>\n<h2><b>Paid Advertising Targeting on Instagram<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Below are the options you can use when setting up your ad targeting. There are more but this is where you should start.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Age<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Location<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gender<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Education<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interests<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Income<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Languages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can see very quickly how you can get in deep with your targeting. The con of this is that you may become a little overwhelmed if it\u2019s the first time using the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not to worry. We\u2019re going to walk through setting up a campaign now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you\u2019ll need to take the following steps.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure you have both a Facebook Business page and Instagram account set up<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open the <\/span><a href=\"https:\/\/www.facebook.com\/ads\/manage\/powereditor\"><span style=\"font-weight: 400;\">Facebook Power Editor<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \u201cCreate Campaign\u201d<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/blog.canspace.ca\/wp-content\/uploads\/2017\/03\/instagram-power-editor.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-622\" src=\"https:\/\/blog.canspace.ca\/wp-content\/uploads\/2017\/03\/instagram-power-editor-1024x531.png\" alt=\"\" width=\"1024\" height=\"531\" srcset=\"https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2017\/03\/instagram-power-editor-1024x531.png 1024w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2017\/03\/instagram-power-editor-300x155.png 300w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2017\/03\/instagram-power-editor-768x398.png 768w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2017\/03\/instagram-power-editor.png 1185w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got the page open to creating a campaign, you\u2019ll need to pick a <strong>campaign objective<\/strong>. There are many to choose from, but only the following are permitted for Instagram ads. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traffic (for clicks to your website or to the app store for your app)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">App installs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement (for post engagement only)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video views<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversions (for conversions on your website or in your app)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Think carefully about what you\u2019re looking to accomplish from the ad. This will help you choose the correct objective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s run through an example campaign so you can see how everything could be set up.<\/span><\/p>\n<h3><b>Instagram Ads For Mark\u2019s Shoe Emporium<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In this example, we\u2019ll use an online shoe store to build out a hypothetical campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product we are creating the ad for is a pair of high-quality leather dress shoes for men. We want to <strong>sell directly to consumers<\/strong> with the ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Judging by the product, our target market is likely a middle-aged business or career focused man, already earning a decent wage and has a desire to look \u2018sharp\u2019. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our campaign may look like this.<\/span><\/p>\n<p><b>Objective:<\/b><span style=\"font-weight: 400;\"> Conversions<\/span><\/p>\n<p><b>Conversion Event: <\/b><span style=\"font-weight: 400;\">Purchase (You can optimize for many things, like leads &amp; add to cart)<\/span><\/p>\n<p><b>Location:<\/b><span style=\"font-weight: 400;\"> Canada (If this where you sell)<\/span><\/p>\n<p><b>Gender: <\/b><span style=\"font-weight: 400;\">Male<\/span><\/p>\n<p><b>Age:<\/b><span style=\"font-weight: 400;\"> 30 &#8211; 55<\/span><\/p>\n<p><b>Interests: <\/b><span style=\"font-weight: 400;\">\u201cBusiness &amp; Industry\u201d \u201cALDO Shoes\u201d \u201cSteve Madden Shoes\u201d<\/span><\/p>\n<p><b>Demographic: <\/b><span style=\"font-weight: 400;\">Income $50,000+, Current Homeowner<\/span><\/p>\n<p><b>Placements:<\/b><span style=\"font-weight: 400;\"> Instagram<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Viola, you\u2019re good to start testing the ads. I recommend starting with a daily ad budget of $5-10 for a few days and then calibrating based on results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you need to create the actual ad that will show. <\/span><\/p>\n<h3><b>Photo Ads<\/b><\/h3>\n<p><a href=\"https:\/\/blog.canspace.ca\/wp-content\/uploads\/2017\/03\/paid-instagram-advertising.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-641\" src=\"https:\/\/blog.canspace.ca\/wp-content\/uploads\/2017\/03\/paid-instagram-advertising.jpg\" alt=\"\" width=\"467\" height=\"387\" srcset=\"https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2017\/03\/paid-instagram-advertising.jpg 467w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2017\/03\/paid-instagram-advertising-300x249.jpg 300w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Since instagram is a picture sharing app, having something visually appealing is most important. Use a filter to make it look more \u201cnative\u201d or basically less like an ad. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the verbiage &#8211; state the product benefit, then the product, and finally something about price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, one of the most important parts about advertising is simply making sure you\u2019re not getting the wrong people to click on your ad. IE: disqualifying them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to do this is to state the price right away.<\/span><\/p>\n<h3><b>In Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now you\u2019ve seen how easy it can be to get started with advertising on Instagram! Go take a look and test for yourself.\u00a0<\/span><span style=\"font-weight: 400;\">You\u2019re just a few steps away from getting in-front of your potential customers and sending them to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t have a website? CanSpace offers the lowest priced domains guaranteed, so you can get online for cheap. Start your <\/span><a href=\"https:\/\/canspace.ca\/domains.html\"><span style=\"font-weight: 400;\">search for domains here.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got a domain (or if you already have one), you can find great <\/span><a href=\"https:\/\/canspace.ca\/web-hosting.html\"><span style=\"font-weight: 400;\">web hosting plans here.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wondered how you can start advertising your business using Instagram ads? The good news is, if you\u2019ve ever done Facebook ads before, then you know the platform. It should be easy for you to pick up and get started with Instagram. Even if you haven\u2019t done any ads before, that\u2019s okay. Instagram ads offer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"client_name":"","client_title":"","client_company_name":"","client_url":"","client_quote":"","footnotes":""},"categories":[71],"tags":[73],"class_list":["post-358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-instagram-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Tips: Paid Advertising on Instagram<\/title>\n<meta name=\"description\" content=\"If you\u2019ve ever done Facebook ads before, then you know the platform. 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