{"id":3681,"date":"2021-08-17T01:00:00","date_gmt":"2021-08-17T05:00:00","guid":{"rendered":"https:\/\/www.canspace.ca\/blog\/?p=3681"},"modified":"2021-08-18T14:54:05","modified_gmt":"2021-08-18T18:54:05","slug":"how-to-build-an-e-commerce-site-using-wordpress-and-woocommerce","status":"publish","type":"post","link":"https:\/\/www.canspace.ca\/blog\/ecommerce\/how-to-build-an-e-commerce-site-using-wordpress-and-woocommerce\/","title":{"rendered":"How to Build an e-Commerce Site Using WordPress and WooCommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re trying to launch a new e-commerce website, WordPress and WooCommerce are a match made in heaven. Together, the two allow you to launch a fully functional site with almost no upfront investment and with very professional looking results.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">First, Install WordPress<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first things you\u2019ll have to do are common for any site, ecommerce or other.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Choose a domain name<\/li><li>Get a web host<\/li><li>Install WordPress<\/li><li>Choose a theme<\/li><li>Create your most basic pages: Homepage, About Us, Contact Us<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Next, Install WooCommerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce is a plugin, so the initial install should be as easy as any other plugin. However, WooCommerce is incredibly powerful, so right off the bat you\u2019ll notice that there are a lot of options to configure from the plugin settings menu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re already familiar with WordPress, the way WooCommerce works should be pretty intuitive. You\u2019ll be creating product pages that share many attributes with blog post pages, but they have additional attributes like product category, price, specs, weight, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2021\/08\/canspace-how-to-build-an-ecommerce-site.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2021\/08\/canspace-how-to-build-an-ecommerce-site.png\" alt=\"\" class=\"wp-image-3687\" srcset=\"https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2021\/08\/canspace-how-to-build-an-ecommerce-site.png 1024w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2021\/08\/canspace-how-to-build-an-ecommerce-site-300x150.png 300w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2021\/08\/canspace-how-to-build-an-ecommerce-site-768x384.png 768w, https:\/\/www.canspace.ca\/blog\/wp-content\/uploads\/2021\/08\/canspace-how-to-build-an-ecommerce-site-740x370.png 740w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have WooCommerce installed, you\u2019ll have to create your product pages, including images, product info, prices, and other relevant details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll also want to create some kind of browsing menu that makes sense for your e-commerce store. If you have just a few products, a single \u201cProducts\u201d page might be enough. But your site will have hundreds of products, you\u2019ll likely do better to implement some filtering options and the ability to browse by product category, as well as a robust search feature, to make it easier for visitors to find what they need.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Payment Gateway<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, while WooCommerce will handle all the logistics of your online store, including the shopping cart, it does not directly process payments itself. For this, you\u2019ll need a payment gateway. There are many of these available, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Authorize.net<\/li><li>Stripe<\/li><li>Square<\/li><li>Paypal<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These will tie into your store, and actually give customers the option to pay. They integrate with WooCommerce easily, as WordPress plugins. Many of them will actually create an ever more secure layer on your site for the processing of transactions, which is what you want, because you don\u2019t want your brand new e-commerce store to be liable for things like stolen credit card numbers.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a Marketing Plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you\u2019ll need to create a marketing plan for your new store \u2014 even a great e-commerce site is not much use if it doesn\u2019t have any visitors. Do some research on the components of a good marketing system, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Paid Ads<\/li><li>Search Engine Optimization<\/li><li>Content creation and blogging<\/li><li>Email marketing<\/li><li>Social media marketing<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each of these are entire marketing fields worthy of their own blog post, but you\u2019ll need to start somewhere. If you don\u2019t know much about marketing, consider working with a person or agency who is better versed in these matters and can help you drive traffic to your site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re trying to launch a new e-commerce website, WordPress and WooCommerce are a match made in heaven. Together, the two allow you to launch a fully functional site with almost no upfront investment and with very professional looking results.\u00a0 First, Install WordPress The first things you\u2019ll have to do are common for any site, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"client_name":"","client_title":"","client_company_name":"","client_url":"","client_quote":"","footnotes":""},"categories":[70],"tags":[],"class_list":["post-3681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build an e-Commerce Site Using WordPress and WooCommerce - Canada&#039;s Leading Web Hosting and Domain Name Provider<\/title>\n<meta name=\"description\" content=\"If you\u2019re trying to launch a new e-commerce website, WordPress and WooCommerce are a match made in heaven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canspace.ca\/blog\/ecommerce\/how-to-build-an-e-commerce-site-using-wordpress-and-woocommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build an e-Commerce Site Using WordPress and WooCommerce - 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