When the holidays are around the corner, you want to make sure your eCommerce or business website is up and running any promotions you have thought out. Some businesses will do 20%+ of their yearly business during the holidays. You have thought out the promotion, planned with your marketing side, analyzed it with your business partners, and now you are relying on your IT staff and your website host to deliver throughout the mad dash to New Year’s. But what kind of steps do you need to take before the guests arrive and the bird comes out of the oven?
Plan your Promotion
Discuss consumer incentives with your retail and sales team. What has worked in the past? Where are the points you hope to drive revenue with this promotion?
Discuss marketing options. Will your blog announce this? How about an email campaign? When consumers are able to take advantage of discounts easily online, they are more likely to complete the purchase.
Prepare your staff. Whether you handle shipping orders personally, expect higher foot traffic following COVID restrictions, or deal with Amazon for shipping, make sure everyone on the team is aware of procedures. Prepare proactively for problems, instead of reactively, and spend some time on training and action plans.
Consult with your IT team and your website host. Hope for the best, what if 20,000 people take advantage of your promotion? 50,000? Is your website prepared to handle that traffic? Are there any UX or process bugs that are still lingering? Studies suggest you want to have those worked out before November. No large processing changes should be implemented during the holiday season, unless absolutely necessary.
When it comes to hosting, CanSpace has seen it all
Now is your preparation time. If you have discussed options with your host and do not feel 100% confident, it might be time to drop us a line.
We have seen this before, and have a suite of options tailored to your business. Need to increase bandwidth? No problem, we can work out whatever you need for the length of your promotion. Interested in increased security for your website? We offer CloudFlare free of charge with hosting services. The sooner you make the switch, the sooner CanSpace’s team can help optimize your website and advise you on a successful course of action for this holiday season.
Most of all, prepare for problems
Inevitably, something, whether big or small, will come up with your website. That’s when having a host with the best-in-class customer service pays off. At CanSpace, our customer service is A+ and responds as soon as possible, with an average response time of just 20 minutes. Any roadblocks you may encounter, please reach out, and we will work with you to capitalize on the moment, 24/7 a week.
If there is anything we can do to help make this season a little easier for you, don’t hesitate to reach out to us.
