Choosing a good domain name for your website starts with understanding what your goals are, and the reach you have within your community.
Let’s go over the three options you have when choosing your domain name and when you would pick them.
1. Making your domain name your business name
This is one of the most popular routes business owners take when choosing their domain name. Before doing so however, you should ask yourself the following question…
Do you have a strong brand in your niche and/or geographical location? If you do, you should feel comfortable simply buying a domain name like “yourbusiness.ca.”
For those who do not yet have great brand identity, you may want to choose from one of the next two options. (if no one knows who or where you are, they will never find you with the search engines).
Side-Note: If you’re not sure how many people are searching for you on the search engines, use the Keyword Planner tool and search for your business names’ search volume.
2. Your business name + location
Let’s say your business is a gym called Fitness World in Toronto. You would choose a domain name for your website like…
Fitnessworldtoronto.ca
This great for building brand identity while improving the chances visitors find you while making searches for local businesses on Google.
3. Location + your business or product niche
Imagine FitnessWorld prides itself on having the cheapest gym membership cost around. They might choose a domain name like…
Cheapgymtoronto.ca or affordablegymtoronto.ca
Or let’s take a cellphone repair shop. What would be a good domain name here?
Cellrepairstoronto.ca
In Conclusion
The best way to choose a good domain name for your website is to figure out how many people recognize your business and are searching for it.
If you’re a new or lightly marketed business (with low brand recognition) you may want to choose a location or keyword based domain name to help generate more visitors from the search engines.
You can of course choose to do a combination of the above.
So, are you ready to get choose a domain name? Click here to get started, and take advantage of Canada’s cheapest domain price guaranteed.
