If you’re one of the many people who have had email deliverability issues, you know how frustrating it can be to not have your messages reach the inbox. Whether it’s because your emails are going to spam or getting blocked entirely, it’s important to understand why this happens and what you can do to prevent it.
There are a number of reasons why an email may get flagged as spam, but some of the most common include using a free email service like Gmail or Yahoo, having a “no-reply” email address, or using too many exclamation points in the subject line. Additionally, if you’re sending mass emails without personalization or segmentation, your messages are more likely to be marked as spam.
While it’s impossible to guarantee that your emails will never go to spam, there are a few things you can do to decrease the likelihood of this happening.
Below are ten tips to help prevent your emails from being marked as spam:
1. Use a professional email service:
When you use a free email service like Gmail or Yahoo, your messages are more likely to be considered spam because they don’t have the same level of authentication as a professional email service. By using a professional email service, you can add features like SPF and DKIM records which help verify that your messages are coming from a legitimate source.
2. Avoid using “no-reply” email addresses:
If you’re using a “no-reply” email address, it tells recipients that you don’t want to hear from them. This can come across as unprofessional, and it may cause your messages to be automatically sent to spam. Instead, use a professional email address that encourages recipients to reach out to you with any questions or concerns.
3. Use a consistent “from” name and email address:
If you’re a business, you may have different email aliases for different departments and be tempted to switch the “From” name and address in your mass emails to make them even more personalized — however, varying this From field too much can actually flag your account, so you may want to stick to one main email address to send mass emails from.
4. Avoid using common spam trigger words in your email subject line.
Some common examples include “free,” “win,” and “sale.” While you’re at it, don’t use all caps or excessive punctuation in your email subject line. This can make your email look like spam.
5. Include a personalized message in your email.
Generic emails are more likely to be marked as spam.
6. Avoid sending attachments with your email, as these can trigger spam filters.
If you must send an attachment, make sure it’s in a common format like PDF or JPG.
7. Make sure your email list is up to date.
Sending emails to old or inactive addresses can increase the chances of your email being marked as spam.
8. Use a double opt-in process for your email list.
This means that people must confirm their email address before they’re added to your list. This helps to ensure that only interested people are receiving your emails.
9. Don’t buy or rent email lists.
These lists are often full of outdated or inactive addresses, which can increase the chances of your email being marked as spam.
10. Regularly monitor your email deliverability rate.
This is the percentage of emails that are successfully delivered to the recipients’ inboxes. If you notice a sudden drop in your deliverability rate, it could be an indication that your emails are being marked as spam.
11. Use an email marketing service that offers spam filtering features.
This can help to ensure that your emails are more likely to reach their intended recipients.
By following these tips, you can help to prevent your email from being marked as spam. If you have any questions about how to increase the delivery rates on the emails you send from your server, reach out to us!