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Reseller Hosting: How to Set Yourself Apart from Other Resellers

We’ve already discussed the basics of how one can very easily start a profitable business just by selling hosting services provided CanSpace Solutions. The main benefit here is that you don’t have to worry about the infrastructure of the hosting service, which is arguably the hardest part. You get to spend all your time selling the service and increasing your profits.

However, one thing you will have to think about is how to set yourself apart from the hundreds of other hosting resellers out there. Here are four tips for success:

Understand the business

While you don’t have to maintain the hosting infrastructure yourself, you do want to understand the hosting business as thoroughly as possible. Find out all you can about industry standards of uptime vs. downtime, different technical features, new developments in hosting, customer needs, competitor pricing, etc.

Play around with pricing structures

Remember when we all used to pay for minutes on our cell phone plans? Now we pay for data. The point is, expectations on what we pay for change over time. You have bulk hosting, but it’s up to you as a reseller how you divide it up and what supplemental features you include in your plans. So get creative and figure out what your customers want.

Find your niche

Speaking of customers, one of the best ways to succeed as a reseller is to find a niche that will allow you to gain a foothold. Think about certain kinds of businesses you may already be well-versed in, whether through personal connections or previous experience. Is there a way to offer them hosting services? If you aren’t sure what niche to go with, don’t worry about it. The answer may reveal itself to you as you get your business off the ground.

Double down on marketing

Sometimes, success is about investing everything you can into the business. If you really want to grow, figure out a marketing strategy that works well, then take all profits and put them back into growing your customer base. If you’re willing to go for a while before pulling money out of the business, that will give you an advantage over others who put less into their marketing strategies.

As always, all of our servers are located in Canada so you can let your clients know they are purchasing Canadian web hosting services from you. Our reseller platform is 100% white label – meaning that your clients will only ever see your company name. You can offer your clients our free web-based site builder, as well as our automatic script installer, which makes installing scripts like WordPress, Joomla, Drupal, and many many others, as simple as clicking a few buttons.

Click here to see our reseller plans and get started today!

CanSpace Team

CanSpace Solutions is Canada's leading domain name registrar and web hosting provider. Keep an eye on our blog for expert information on domain names, websites, and running a business online.