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Category - Analytics

Everything You Need to Know about Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics tool. It brings a host of new features, upgrades and options for website owners to track the performance of their site and better understand their customer base. While...

Dipping Your Toes into Analytics for Your Website

Can you run a perfectly successful website without ever worrying about the concept of analytics? Of course. Many small businesses across Canada do. But diving into analytics enables you to learn more about how customers use your website, and will...